Staging Your Home

Stage It and Profit!

Just turn on any popular cable TV channel and you’ll find a show on staging a home.

By re-arrange your furniture, picking a soothing color palette, clearing out the family photos, letting in some light, decluttering and  your home will sell faster, and for more money. Sounds too good to be true…it’s not! The light and decorative side of staging is backed by hard facts.

Real estate agents like great-looking homes because they are easier to sell. Why is that important to you?

  • An agent’s job is to please their clients - and they will direct their buyers to the homes they think they will buy.
  • Agents talk to other agents - who are also directing their buyers to the best homes on the market. An attractive listing will be shown more often, meaning more market exposure—critical for a quick and profitable house sale.
  • Staging is non-negotiable - Staging a listing for sale can give you an advantage, particularly if there are many unsold listings similar to yours on the market. Buyers gravitate to listings that look good and are in move-in ready.
  • Buyers are looking for value - When prices are flat or on the decline, buyers need to perceive that the house is worth the price or more. 

The bottom line: staging is more than an exercise in interior design. It is a business decision that can have a huge impact on your financial return and timeline.